Recently, RIS Media posted their "cover story." A story about ERA, a relatively new real estate company that has similiar principles as Keller Williams. I won't go into the details of the pandering article, you can read it here. However, I will highlight ERA's points here.
What they're offering:
- to sell you back the leads they generate off their marketing (ala Remax, ZipRealty, Ect)
- borrowed training models (borrowed from tired and old to tried and true)
- online training
- Global Brand Recognition - (it's in 45 countries, but I'm not sure it's recognized)
- Local Marketing Tools - I've not seen this locally.
- TeamERA.com - Online intranet site that puts everything in one place.
- Traditional Commission Structure - 70/30 plus franchise fee
- Some form or recruitng bonus
A quick glance at TeamEra.com reveals a sophmoric flash presentation that tells you that what has become mandatory for the big Real Estate companies (an intranet) is adequate at ERA.
What ERA has assembled is a wedding day for most Realtors, with alot borrowed, something blue and a little bit of something new. However, after the honeymoon, it'll be interesting to see if ERA can KEEP their agents over the years with these lackluster offerrings.
