Thursday, December 07, 2006

LOCAL: Remax/ CENTER

I got this in the mail and thought I would post it.

You get REMAX name in return for:

Plan A: $725 / MO 95/5 Split
Plan B: $258 / MO 70/30 Capped at $9000
Plan C: $67 / MO 70/30 Capped at $15,000

Includes MLS, E&O and Website.

Re/Max Center seems to want to compete with the more progressive models such as Keller Williams, ERA and Exit have moved to. This IS the model for Real Estate now, maintain some of the good elements of a traditional brokerage but also giving licenscees the oppportunity to choose.

Monday, October 16, 2006

Professonals?

Another flat fee company out there is known as Realty Professionals. Very much like Chapman Hall and other flat fee type companies. It's a no service, no support, all the commission company. This is a great business model overall and really assists in the helping agents lower their commissions and pass the savings along the consumer. The difference between Realty Professionals and Chapman Hall or any rather, the difference between Chapman Hall and all other flat fee companies is that Realty Professionals charges a transaction fee. So in exchange for less of a monthly burden you only have to pay when you perform.

With many of these types of brokerages out there, it's no wonder why they are not doing anything in the market overall. One of the reasons why Remax, Coldwell and others have experienced agents is because they simply can afford it. If you can't pay the bills you'll likely end up at one of these flat fee companies. Now whether you get what you pay for is up to you. I could make a case against it at Remax. So the question still remains, are the agents at Realty Professionals, professionals? If you take professional to mean, competent, then YES. However, if you take professional to imply that an agent is taking the business seriously and sees it as a career, then I would have to say, No. There are exceptions to every rule, there are top agents world over that are in unheard of brokerages, so don't take that as a hard and fast rule.

In any case, Realty Professionals offers a nice, relaxed enviroment. The big draw of this particular company is the laid back broker, Jim Burchette. Every agent I've encountered has had nothing but nice things to say.

Again, as with Chapman Hall, you get a low risk, relaxed enviroment with no training, no support or leads or anything. In comparison, RP has more offices than CH, but at a higher cost.

Summary:

What you get with Realty Professionals
  • $200 A month / $250 a transaction
  • more office locations than most flat fee companies
  • no training
  • no frills

Thursday, October 05, 2006

LONE WOLF

In the local market of Atlanta, we have several flat fee type brokerages. This post will talk specifically about one of the best "deals" of these type of broker houses. I'll cover Homewise, Zip and others in another post. However, none of them come close to the "deal" or the growth of this one franchise, Chapman Hall.

Chapman Hall has an insanely simple setup. I speak from experience because I held my license there for some time. At $125 or so a month, this fee is the only thing that CH takes from you. That's almost on par with what traditional brokerages take as a E&O, MLS fees ect. This 125 covers it all. They do take the FMLS fee, but ever broker does that as well. Just in case you didn't read it, that's 100% commission, for 125.

Chapman Hall Realtors is to Realtors as Flat Fee MLS listings are to FSBOs. You get a great deal, but unless you can do it all on your own then you might be in a bit over your head. No training, no marketing, no real staff or support even. John Hallman is more than accomodating and great broker, but managing several hundred agents at once can be a daunting task.

Basically, what it amounts to is a great way to run a business inside a business. It sounds really good in theory and there are several great agents at CH. However, if you look closely, many of them are plateauing as I did. There's simply no competition, no comraderie, no office, no listings... ect. The majority of all the agents end up as lone wolf agents that have little to no market presence (individually), despite the overall large market presence of Chapman Hall in certain areas.

In Summary

What you get with Chapman Hall
  • The single best financial deal in town
  • No Support
  • No Training
  • No Frills
  • Insert a question here, Answer: No

Wednesday, October 04, 2006

What's In A Name?

What would be an article about the different brokers without covering the biggest one of all. Re/Max. Remax has been around forever and their business model has not changed much in all these years. The basic model is to acquire new agents into franchisee offices and give them the option of paying office/desk fees that amount to about $12,000 or so a year or a split on commissions that potentially could be much more than that. This is in addition to maintaining the regular monthly fees of E/O insurance, MLS membership ect.

With Remax you are getting a name, much like if you opened a resturaunt and signed up for McDonalds you would get instant name recognition. Remax isn't known for training their agents or having high standards. By default, the cost of joining Remax is what keeps younger and/or newbie agents from joining.

In my market area, Atlanta, Remax has a few major players, such as Kay Kim, Mark Spain and the Zac Team but their market share is giving way to agents with a more flexible business model.

Summary:

What You Get with Remax

  • Instant Name Recognition
  • High Desk Fees
  • Not much effort in Teamwork
  • Training is dependent on individual franchises