What's In A Name?

What would be an article about the different brokers without covering the biggest one of all. Re/Max. Remax has been around forever and their business model has not changed much in all these years. The basic model is to acquire new agents into franchisee offices and give them the option of paying office/desk fees that amount to about $12,000 or so a year or a split on commissions that potentially could be much more than that. This is in addition to maintaining the regular monthly fees of E/O insurance, MLS membership ect.

With Remax you are getting a name, much like if you opened a resturaunt and signed up for McDonalds you would get instant name recognition. Remax isn't known for training their agents or having high standards. By default, the cost of joining Remax is what keeps younger and/or newbie agents from joining.

In my market area, Atlanta, Remax has a few major players, such as Kay Kim, Mark Spain and the Zac Team but their market share is giving way to agents with a more flexible business model.

Summary:

What You Get with Remax

• Instant Name Recognition
• High Desk Fees
• Not much effort in Teamwork
• Training is dependent on individual franchises